charlene benson

Directed the collaborative brand exploration work that yielded this brand book. It contains the 5 key values that make the critical criterion informing the messaging, visual strategy and marketing. Clarifying the who what where of this beautiful, sexy, fun brand.

Project included strategy, copy, design and image art direction

Fashion editorial with Ericka McConnell photographer and Stylist Argy Koutsothanasis. Featuring Rachel Comey, Rochas, Zimmerman, and Ric Owens.

A brand deep dive yielded a bold and memorable mark. A new logo and all new packaging for Title Nine. Bright color against a natural background speaks to the brand's spontaneous and unprocessed outlook.

Beauty collab with photographer Ericka McConnell. Hair and make-up dream team Kevin Woon and Hiro Yonemoto.

Bounce Bras - Real women real bras
Beauty + utility = Beautility
Concept, copy, and photography direction

Brand and creative direction for a multi channel women's athletic and sportswear retailer. Worked closely with founder to sharpen brand story and build on Title Nine’s unique legacy. Real women models presented unique challenges for creative but big returns for the brand. Meet some amazing women along the way. The Title Nine mission in a word: READY! 

Tommy Bahama underwear, sleepwear, and lounge launch campaign.

Concept, copy, graphic design, and photography direction

A pants fit system hang tags with amazing illustrations by the sublime Mats Gustafson. 

Sleep and loungewear launch. What to wear from 7pm to 7am.

Concept, copy, graphic design, and photography direction

A memorable logo is an important part of creating strong brands. I start with research to understand the current marketplace, their unique offering and the emotional truths about the product or service. Develop a brand story that leads the creative and marketing direction to engage customers and drive behavior.

Classic 100% cotton sleepwear, gets a fresh point of view with elevated photography, evolved graphics and a new tagline.
Carole Hochman  - Always a good night

Creative direction: photo and copy
Copy

“It was the Magic Hour, the moment in time when every leaf and blade of grass seemed to separate, when sunlight, burnished by the rain and softened by the coming night, gave the world an impossibly beautiful glow.”  -Kristin Hannah, Magic Hour

Whatever the sport, from first day to first place. We have the best training partner. Title NIne.

Concept, copy, and photography direction

Cozy meets preppy meets quirky.

Creative direction
Copy

Photography: Melissa Chapman

I had the time of my life working on the dELiA*s retail concept. Collaborated with John Farnum and Rene Viola to make a modern, happy, retail spaceship. We developed a flexible display system that made it easy to change the entire color of the store. Themed giveaways for each display idea. Like fact cookies for back to school and dELiA*s daisy seed packets for spring.

G Sleep brand concept

The Limited: Creative Direction of Photography, illustration and voice. Execution of windows, direct marketing, packaging and in-store imagery. 370 stores X an average 42 feet per = 3 miles of store front.
 

Thinking about a wardrobe renovation? May we suggest a foundation of neutral basics supported by metallics, soft blush and a can-do attitude.

Founding creative director of a revolutionary teen fashion experience for catalog, web, and stores. Developed a catagory-changing brand that had a deep emotional connection with its audience. Created original logo, visual strategy, voice and brand story.

And we never will.

Everyday Irresistible, On Gossamer Mesh

Concept, copy, and photography direction

The dELiA*s Roomwares brand Contents. What an adventure discovering and creating a dELiA*s girls room.